biography

I’m Juli, a Leura-based brand designer and illustrator, with six years of experience across both independent and agency work. My expertise is in brand design, with a broad skill set spanning print and digital design, illustration, and motion design. Now working under the name Meanwhile by Juli, my practice combines creative problem solving with purposeful design that tells a story and connects with the right audience. Alongside my client work, I’ve developed an illustrated product collection, Stories Were Told, inspired by everyday moments, places and people around me. Originally from Finland, I’ve called Sydney home since 2018. As a passionate rock climber, I made the move to the Mountains in 2025.

Julianna has not updated their categories as yet.

Julianna has not updated their categories as yet.

located

Leura

last updated

September 16, 2026

portfolio

Stories were told

Stories Were Told is an illustrated collection of everyday observations, puns and quiet moments transformed into wearable art and paper goods. Witty,...

Arctic Potion

Arctic Potion skincare brand identity inspired by Nordic landscapes and sea buckthorn. A versatile design system rooted in nature's harsh beauty, built for...

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ACKNOWLEDGMENT OF NGURRA

The City of the Blue Mountains is located within the Ngurra (Country) of the Dharug and Gundungurra peoples. MTNS MADE recognises that Dharug and Gundungurra Traditional Owners have a continuous and deep connection to their Country and that this is of great cultural significance to Aboriginal people, both locally and in the region. For Dharug and Gundungurra People, Ngurra takes in everything within the physical, cultural and spiritual landscape – landforms, waters, air, trees, rocks, plants, animals, foods, medicines, minerals, stories and special places. It includes cultural practice, kinship, knowledge, songs, stories and art, as well as spiritual beings, and people: past, present and future. Blue Mountains City Council pays respect to Elders past and present while recognising the strength, capacity and resilience of past and present Aboriginal and Torres Strait Islander people in the Blue Mountains region.

MTNS MADE is proudly delivered by Blue Mountains City Council