biography
I’m Juli, a Leura-based brand designer and illustrator, with six years of experience across both independent and agency work. My expertise is in brand design, with a broad skill set spanning print and digital design, illustration, and motion design. Now working under the name Meanwhile by Juli, my practice combines creative problem solving with purposeful design that tells a story and connects with the right audience. Alongside my client work, I’ve developed an illustrated product collection, Stories Were Told, inspired by everyday moments, places and people around me. Originally from Finland, I’ve called Sydney home since 2018. As a passionate rock climber, I made the move to the Mountains in 2025.
located
Leuralast updated
portfolio

Stories were told
Stories Were Told is an illustrated collection of everyday observations, puns and quiet moments transformed into wearable art and paper goods. Witty,...

Arctic Potion
Arctic Potion skincare brand identity inspired by Nordic landscapes and sea buckthorn. A versatile design system rooted in nature's harsh beauty, built for...

SeidrLab Image approach

Maths for Humans Branding

