SeidrLab Image approach

project description

SeidrLab is a human-first AI transformation consultancy and technology company. The brief was a new imagery approach and a brand motif. The idea was to combine the human aspect of the company with their technological expertise. We called the direction Soft Naturalism. Using Midjourney in combination with photo editing, technology is blended with ethereal nature imagery and painterly, paper-like textures. Expressing transformation, resilience and efficiency. The sparkle shape in the SeidrLab logo was used to design three brand patterns, symbolising the mathematical precision behind AI and data science.

project video

View more projects by Julianna

Maths for Humans Branding

ACKNOWLEDGMENT OF NGURRA

The City of the Blue Mountains is located within the Ngurra (Country) of the Dharug and Gundungurra peoples. MTNS MADE recognises that Dharug and Gundungurra Traditional Owners have a continuous and deep connection to their Country and that this is of great cultural significance to Aboriginal people, both locally and in the region. For Dharug and Gundungurra People, Ngurra takes in everything within the physical, cultural and spiritual landscape – landforms, waters, air, trees, rocks, plants, animals, foods, medicines, minerals, stories and special places. It includes cultural practice, kinship, knowledge, songs, stories and art, as well as spiritual beings, and people: past, present and future. Blue Mountains City Council pays respect to Elders past and present while recognising the strength, capacity and resilience of past and present Aboriginal and Torres Strait Islander people in the Blue Mountains region.

MTNS MADE is proudly delivered by Blue Mountains City Council