La Dura

project description

La Dura, meaning “The Hard Hard”, references one of the world’s most challenging climbs, forming the conceptual foundation for this sustainable outdoor gear startup. The project explored the development of a bold and expressive brand identity for an emerging climbing company focused on durability and environmental responsibility. The visual language drew inspiration from the tension between strength and sustainability, combining structured typography with an illustrative system rooted in movement and terrain.

project video

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project categories

ACKNOWLEDGMENT OF NGURRA

The City of the Blue Mountains is located within the Ngurra (Country) of the Dharug and Gundungurra peoples. MTNS MADE recognises that Dharug and Gundungurra Traditional Owners have a continuous and deep connection to their Country and that this is of great cultural significance to Aboriginal people, both locally and in the region. For Dharug and Gundungurra People, Ngurra takes in everything within the physical, cultural and spiritual landscape – landforms, waters, air, trees, rocks, plants, animals, foods, medicines, minerals, stories and special places. It includes cultural practice, kinship, knowledge, songs, stories and art, as well as spiritual beings, and people: past, present and future. Blue Mountains City Council pays respect to Elders past and present while recognising the strength, capacity and resilience of past and present Aboriginal and Torres Strait Islander people in the Blue Mountains region.

MTNS MADE is proudly delivered by Blue Mountains City Council