Maths for Humans Branding

project description

Many people believe they aren’t good at maths. Maths for Human aims to change that. I was briefed to create a brand identity for this Sydney-based startup. Energy, positivity and motivation were the key brand personality traits, which the identity was built on. Therefore, the look and feel we went for was bright and colourful and contemporary. An approach that would feel authentic and fresh.

project video

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SeidrLab Image approach

ACKNOWLEDGMENT OF NGURRA

The City of the Blue Mountains is located within the Ngurra (Country) of the Dharug and Gundungurra peoples. MTNS MADE recognises that Dharug and Gundungurra Traditional Owners have a continuous and deep connection to their Country and that this is of great cultural significance to Aboriginal people, both locally and in the region. For Dharug and Gundungurra People, Ngurra takes in everything within the physical, cultural and spiritual landscape – landforms, waters, air, trees, rocks, plants, animals, foods, medicines, minerals, stories and special places. It includes cultural practice, kinship, knowledge, songs, stories and art, as well as spiritual beings, and people: past, present and future. Blue Mountains City Council pays respect to Elders past and present while recognising the strength, capacity and resilience of past and present Aboriginal and Torres Strait Islander people in the Blue Mountains region.

MTNS MADE is proudly delivered by Blue Mountains City Council