Arctic Potion
project description
This brand was created for an upcoming skincare startup, Arctic Potion, as part of my independent design practise. Arctic Potion’s main product centres around one key ingredient, the Nordic Sea Buckthorn berry. However, it was important to create an identity that didn’t limit the brand from growing into a line of products and other ingredients down the line. Therefore, the key element and focus on the branding became the Nordic environment. Inspired by nature and the beauty of this harsh environment, the concept we went ahead with was called Nordic Magic.
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