Leaning into Padel’s inception in South America of the 1960’s, this brand identity project for Pàdel Point Sports & Social Club draws from the warmth, colour and social energy of Latin American sporting culture. Inspired by sun-soaked clay courts, vintage clubhouses and classic typography, the identity blends rich terracotta tones, bold graphics and custom illustrations to capture the nostalgic charm of mid-century South American social clubs through a contemporary lens.