Working with the team at The Mill Brewery & The Bendigo Hotel.
Wanting to create a branded bear that would carry the torch of The Bendigo's iconic and long standing Skull tap beer.
A staple for live shows in the iconic Collingwood venue, Skull has always just had an actual skull placed on top of the tap.
With the Mill's take over of the venue we wanted to update the branding around skull while maintaining the essence of what it has been for years.