Toot Sweet - A brand execution

project description

Hatch partnered with Toot Sweet to evolve their brand, building on our work together over 10 years ago. The goal was to create a more sophisticated visual identity while staying true to their roots. Through brand workshops, we redefined their look to reflect their technical writing expertise, adding a modern edge. The result is a refreshed brand and website that captures their growth and strengthens their position in the technical writing and communications industry.

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ACKNOWLEDGMENT OF NGURRA

The City of the Blue Mountains is located within the Ngurra (Country) of the Dharug and Gundungurra peoples. MTNS MADE recognises that Dharug and Gundungurra Traditional Owners have a continuous and deep connection to their Country and that this is of great cultural significance to Aboriginal people, both locally and in the region. For Dharug and Gundungurra People, Ngurra takes in everything within the physical, cultural and spiritual landscape – landforms, waters, air, trees, rocks, plants, animals, foods, medicines, minerals, stories and special places. It includes cultural practice, kinship, knowledge, songs, stories and art, as well as spiritual beings, and people: past, present and future. Blue Mountains City Council pays respect to Elders past and present while recognising the strength, capacity and resilience of past and present Aboriginal and Torres Strait Islander people in the Blue Mountains region.

MTNS MADE is proudly delivered by Blue Mountains City Council